The Realty World Academy

Mission Statement

The primary purpose of the Realty World Academy is to offer learning opportunities to every member of the Realty World family in many different mediums, and to encourage a personal mastery of the skills necessary for a successful real estate career. This will create Realty World America brokerage offices of viable effective teams of unstoppable producers, offering unparalleled customer service to their clients.

Course Overview

Marketing 101 - Principles of Smart Marketing, is a one-day course, which introduces the agent to the basics of business development. Comparing the benefits of prospecting vs. marketing, and the techniques of Direct Response Marketing, this course is the foundation for establishing the required activities that will insure the agent’s long-term success. The student learns how to set up and manage an effective data base, and mailing system, as well as 21st century strategies of e-marketing, personal promotion, and relationship marketing. The final portion of this course deals with advertising, public relations and networking and International/Cross-Cultural marketing. This course is recommended for all Realty World agents no matter if they are new to the business or new to the required marketing techniques of the 21st century and is a pre-requisite for both Marketing 201 and 301.

Marketing 201 – Successful Listing Strategies is a one and one-half day course that teaches the agent how to procure, market, and service the listing. Using technologies and the Internet, the student will customize his own e-listing presentation in the class, and learn how to assemble and implement the use of a pre-listing package. Marketing the listings via e-mail and on the Internet is a big part of the class. Managing the listing from the pending date to the closing date including regular reporting to the seller is also covered. Reporting forms are provided, and the software programs and Realty World marketing tools are incorporated into this course. Anyone who has ever lost a listing to a competitor in the past 6 months should take this course.

Marketing 301 - Working With The Buyer introduces the concept of agency, and how Realtors work with buyers. It also incorporates The Code of Ethics and Procuring Cause. Where to find buyers, how to qualify buyers, and how to communicate verbally and non-verbally are keys to meeting the needs of a buyer. The student learns how to customize the buyer presentation and work with specific buyers, i.e. the first-time buyer, the Platinum buyer, and the investor. This course also includes successful strategies and program outline for hosting a Home Buyer seminar. Using the appropriate software and the Internet the student learns how to manage the pending transaction to a successful closing. This course is recommended for any agent who wants to understand how to generate more business from working with qualified buyers. The course is one and one-half day.

Marketing 401- Management Strategies for the Realty World Office is the Broker/Manager Course, which outlines the blueprint for operating a profitable successful brokerage business. Beginning with establishing your company’s mission statement and core values, this course covers the basics of business planning, budgets and profitability, management systems, team building, and marketing the company. The two-day course gives the student the opportunity to formulate his own recruiting plan and customized PowerPoint recruiting presentation. Also discussed are the implementation of a business development center, internal training programs, and agent compensation options. This program is a MUST for any Broker who is in business on purpose, not by accident.

Broker Platinum Class - This 3 day intensive course is presented to the newest members of our Realty World family.  The attending Brokers and Managers are given an overview of the Realty World Marketing System and Technologies, and a detailed outline for implementation.  This course is presented quarterly in California and on the East Coast.

Broker and Agent Business Planning Retreat - These one-day seminars are taught usually once a year near the end of the calendar year, or the beginning of the coming year.  The course gives the Member the opportunity to step out of “doing” the business to “look at and plan” for the business ahead.

The Realty World E-Academy

The RWA e-Academy is the newest medium for training both agents and brokers. This new technology allows the RWA member to remain in the comfort of his home or office, log on to a website, dial an 800 number and participate interactively in a live Marketing class with other members from around the country.   Each student can hear the questions and comments of the other participants, and is also able to print out the presentation at the conclusion of the class.

For more information please contact: academy@realtyworld.com